About 4th Avenue Coffee
I was assigned to redesign 4th Avenue Coffee's brand. Taking into consideration that this is not only a coffee shop, they also roast their own coffee. As indicated below, the old brand only represents the coffee shop idea and not the roastery which is also a major part of the business.
"This little inside/outside spot is the spot for Parkhurst people and puppy watching! Sit under the trees in the small square and enjoy the fresh air and savour the best coffee on 4th Street. Menu highlights include the 'breakfast in a bowl' and the to-die-for treats inside (especially the cheese cake)."
Eat Out Review
Element Concept:
Coffee bean to represent both the roastery and coffee shop
Typography concept:
Application:
